<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0"> <channel> <title>Target Marketing Curent Issue</title> <link>http://www.targetmarketingmag.com</link> <copyright>Copyright 2008 North American Publishing Company</copyright> <description>Target Marketing (Sep 24, 2008)</description> <language>en-us</language> <docs>http://blogs.law.harvard.edu/tech/rss</docs> <generator>Target Marketing</generator> <item> <title><![CDATA[Affiliate Spotlight]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=69104&amp;type=article</link> <description><![CDATA[ A monthly online feature for Target Marketing readers (also running bimonthly in Target Marketing magazine's Nuts & Bolts department), Affiliate Spotlight introduces you to a variety of players on the affiliate marketing scene. Check back...]]></description> <pubDate>2008-09-01</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=69104&amp;type=article</guid> </item> <item> <title><![CDATA[Going to the Advance Renewal National Bank]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=150106&amp;type=article</link> <description><![CDATA[As a freelance copywriter, I cut my teeth in the magazine circulation world, creating direct mail packages as well as renewal and billing series. When my wife, Peggy, and I started the newsletter, WHO'S MAILING WHAT! , I did for myself what I did...]]></description> <pubDate>2008-08-29</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=150106&amp;type=article</guid> </item> <item> <title><![CDATA[Model Behavior]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=150107&amp;type=article</link> <description><![CDATA[If you're not deeply trained in statistics or math, how do you know a good marketing analytics model from a poor one? It's more than an idle question. The difference could mean meeting your goals or not, or having to go back to beg for more...]]></description> <pubDate>2008-08-29</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=150107&amp;type=article</guid> </item> <item> <title><![CDATA[Convergence Culture]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=150109&amp;type=article</link> <description><![CDATA[ Brand manager? Direct marketer? PR professional? Which of these are you? If you're in marketing today, you're all of these people and more. The new marketing ecosystem is forcing marketers of all trades to look beyond their specific marketing...]]></description> <pubDate>2008-08-29</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=150109&amp;type=article</guid> </item> <item> <title><![CDATA[Tech Talk]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=150111&amp;type=article</link> <description><![CDATA[ Dashboard Reporting E-mail service provider Silverpop , located in Atlanta, now offers dashboard reporting in its Vtrenz solution. Vtrenz is a B-to-B lead management platform that gives marketers a clear view into leads at all stages of the...]]></description> <pubDate>2008-08-29</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=150111&amp;type=article</guid> </item> <item> <title><![CDATA[The Top 50 Mailers]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=150092&amp;type=article</link> <description><![CDATA[This past March, in Target Marketing 's Media Usage Forecast 2008, we noted some definite shifts in planned ad spending compared to 2007's breakout. More dollars were being shifted from print channels to online media like search engine...]]></description> <pubDate>2008-08-28</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=150092&amp;type=article</guid> </item> <item> <title><![CDATA[Leading Marketers Solicit More Feedback]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=150096&amp;type=article</link> <description><![CDATA[Companies that pay more than lip service to soliciting and acting on customer feedback reap rewards that their trailing competitors can’t hope to match via other avenues. According to a June 2008 report from information technology research firm...]]></description> <pubDate>2008-08-28</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=150096&amp;type=article</guid> </item> <item> <title><![CDATA[Testing Makes Perfect]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=150103&amp;type=article</link> <description><![CDATA[Direct marketing 101, lesson one: Test the big things first. And few things are bigger than creative formats. But you don't want to test new formats solely on principle. Author Stephen R. Covey said it best in his book "The 7 Habits of Highly...]]></description> <pubDate>2008-08-28</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=150103&amp;type=article</guid> </item> <item> <title><![CDATA[Eliminating Dead Ends]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=150094&amp;type=article</link> <description><![CDATA[For eBags, the Denver-based online retailer of purses, luggage, and other types of bags and accessories, on-site search is mission-critical to improving conversions. "One of our advantages is that we have 520 brands and 36,000 bags-from backpacks...]]></description> <pubDate>2008-08-28</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=150094&amp;type=article</guid> </item> <item> <title><![CDATA[Mail's Mix & Mingle]]></title> <link>http://www.targetmarketingmag.com/rss/rss.php?id=150093&amp;type=article</link> <description><![CDATA[This month, Target Marketing publishes the results of our third listing of the foremost mailers by estimated volume-estimated because most companies tend not to disclose their annual mail volumes. Once again, we've joined forces with lists and...]]></description> <pubDate>2008-08-28</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/rss/rss.php?id=150093&amp;type=article</guid> </item> </channel> </rss> 